The #1 Mistake Creatives Make When Building Their Funnel (and What to Do Instead)
If you’ve ever stared at a blank page inside your funnel builder, wondering what to create first… you’re not alone.
When I was running my photography business, I had plenty of clients. But behind the scenes? I was winging it. There was no real flow — no system for nurturing leads, guiding them through my services, or turning them into long-term clients. I spent so much time following up manually, repeating the same conversations, and wondering what the next step should be in my marketing.
That’s when I realized what I was missing: a funnel. Not just a landing page or email sequence — but an actual strategy that would do the heavy lifting for me, while still feeling aligned with my brand and energy.
That realization is what led me to become a sales funnel strategist and Human Design coach for other creatives. Because you shouldn’t have to burn out to grow your business — you just need a system that flows.
You want to get more leads, make more sales, and create passive income. But the biggest mistake I see creatives make when building their funnel?
They jump into building without a clear offer, audience, or strategy.
Let’s unpack that — and more importantly, let’s talk about what to do instead.
Mistake: Building a Funnel Without a Clear Offer
Most creatives think a funnel starts with tech. So they open up a landing page builder, pick a pretty template, and start plugging in pieces.
But without a clear transformation or offer to lead people toward, the funnel falls flat. No strategy. No intentional path. Just disconnected content.
That’s like building a road without knowing where it leads — and then wondering why no one’s taking the journey.
The Fix: Build Backwards — From Offer to Opt-In
Funnels start with your offer — not your landing page.
Before you build anything, ask yourself:
What am I offering? (Be specific — what’s the result?)
Who is it for? (What are they struggling with?)
How does my funnel guide them to that offer?
Now we reverse-engineer your funnel journey:
Your Core Offer – What are you selling?
Nurture Sequence – What content builds trust and educates?
Lead Magnet – What quick win solves a small piece of their problem?
Landing Page – Where do they opt in?
Traffic – How do they find you?
This approach removes the guesswork and sets your funnel up for alignment and conversion.
Real Talk: Strategy Without Soul Doesn’t Work
Here’s the thing: creatives are intuitive. You feel when something’s off — even if it technically “works.”
That’s why your funnel should reflect your voice, your energy, and your values. It should feel like a natural extension of how you serve, teach, and inspire.
When your funnel is grounded in clarity and connection, it becomes a powerful bridge between you and your dream clients.
What You Can Do Right Now
Ready to fix the funnel mistake before you make it? Here’s your aligned action plan:
✔️ Get clear on your core offer and the transformation you’re promising
✔️ Identify your audience’s #1 problem — and create a lead magnet that helps solve it
✔️ Map out your funnel from end to beginning (Offer → Opt-In)
✔️ Use simple tools like Lead Savage (GHL) to bring it all together in one place
✔️ Stop trying to do it all alone — get support that understands your flow
Let’s Build a Funnel That Feels Good (and Converts)
You don’t need more pressure. You need a process that supports you. That’s where Funnel & Flow comes in.
I help creative entrepreneurs build aligned, easy-to-manage funnels using a blend of strategy, Human Design, and intuitive guidance.
Whether you need a plan or a full done-for-you build — we can create it together.
Want to skip the overwhelm and start strong?
Download your “Flow into Funnel: Your Easy Start Guide” for Building a Funnel that Flows “— your free guide to building a soulful funnel from scratch.